David Cobbs: Why the Kroc Center Matters to Me

David Cobbs has been involved with The Salvation Army for so long he can't remember when he officially joined the Tidewater Area Command Advisory Board. Needless to say, he knows the value of an organization that provides relief to so many in need and at such a low cost. As David likes to remind people, "at least eighty-seven cents of each dollar donated to the Salvation Army goes to real programs, real services and real people. The Salvation Army is the most efficient charitable organization I have ever encountered."

Cobbs knew early on that a Kroc Center in Broad Creek would make an impact. "When the Kroc project began to materialize back in 2005, I was immediately excited by the opportunity it presented for our Hampton Roads region". Once he learned of Joan Kroc's historic bequest, and the chance for Norfolk to win a Kroc designation, he pushed other Board members to get involved and "win a Kroc Center for our community."

In the end, Norfolk did indeed "win" the Kroc designation and is now eligible to receive $56 million in matching funds - $28 million to construct the facility and $28 million toward the permanent endowment. The $28 million Kroc Endowment Campaign is, Cobbs assures, within reach, and so much so that the Salvation Army has already begun releasing Kroc monies for the construction phase of the project. To date, the Campaign has garnered over $20 million in gifts and commitments.

Now, after being involved for over a year on the fundraising effort, Cobbs admits, "one of my most important responsibilities as Chairman of the Advisory Board is to advocate and solicit donations for the Kroc Center."

Cobbs leads with his actions but backs it with his generosity.

"Our campaign Chair, Josh Darden, reminded us early on to make a personal gift of sacrifice, and not convenience. To make a gift commensurate with our means, but one we would be proud of, and tell others the same message."

David and his wife Bobbie figured out how to donate $100,000 to the Kroc Campaign effort.

"We made some financial adjustments, but I have been blessed with a successful career and loyal, supporting family, and we agreed this was a priority for us for the next five years."

David looks forward to joining the gym at the new Kroc Center, and being a part of the many programs designed to infuse wellness, health, spirituality, performing arts and education into our Hampton Roads area.

"Investing in Kroc is an investment in the future of all our surrounding communities in Hampton Roads - not only for the privileged and advantaged, but for those in the most need too. The Kroc Center will bring people together, and provide opportunities for everyone to be better, feel better, and behave better as citizens of Hampton Roads."